Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Rose Marie Adamo, head of global solutions marketing, discusses the impact of a well-rounded AR approach, touching on misconceptions, strategies and results.
Source: https://www.adweek.com/brand-marketing/how-we-think-about-augmented-reality/
