The augmented reality features would activate when a user enters a physical Apple Store. Through the Apple Store app on their phone, users would point at a product in the retail store — like an Apple Watch band, for instance — to see more information about it appear overlaid in the augmented reality view.
This kind of AR-enhanced shopping experience may be the sort of thing Apple has in mind for the headset, too.
Gurman reports that Apple has been working on the AR shopping features since 2020, and has been testing it at stores more recently. This suggests the feature may be officially unveiled soon.
Don’t get too excited just yet for iOS 17
We don’t really know yet what to expect from the next generation of Apple OS releases, but Gurman’s report today indicates that they may not represent huge leaps in terms of new features:
Apple’s focus on the xrOS operating system — along with iOS 16 snags — has also cost it some new features in iOS 17 and iPadOS 17, the next major iPhone and iPad software updates. That software, codenamed Dawn, may have fewer major changes than originally planned. The same goes for macOS 14, which is codenamed Sunburst.
Apple typically announces its new operating systems at WWDC in June. The company then releases beta versions for developers to test over the summer, with a public launch set for the fall alongside the new iPhone 15 launch. No doubt, we’ll hear more about what to expect in the coming months.
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