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Tech Giants Start Getting Real on Augmented Reality – The Wall Street Journal

Augmented Reality

The deepest pockets of big tech keep learning that augmented reality is a real-world pain. Thinking a little smaller might pay off bigger.

Take the company once known as Facebook . Less than nine months after going big on the metaverse, the company now known as Meta Platforms is reportedly shelving plans to release commercial AR glasses. That seems part of a broader refocusing of its hardware efforts: A report by The Information late last week has the company also canceling the release of its first planned smartwatch and shifting its Portal video-chat product to a business device. Meta’s Reality Labs segment, which houses its augmented and virtual reality operations, lost nearly $3 billion in the first quarter alone—on less than $700 million in revenue.

Source: https://www.wsj.com/articles/tech-giants-start-getting-real-on-augmented-reality-11655202601